"Coca-Cola is Hydrating" Update

Remember the ad copy from the side of the Diet Coke box? It's the bit that begins, "Who knew soft drinks could be hydrating?"

They've gotten even more obtuse. Now, the copy reads, "Who knew sparkling beverages could be hydrating?" They've gone from cola, to soft drinks, to sparkling beverages. Next up will be "Did you know that when you drink liquids, you won't be thirsty anymore?" Coca-Cola, beer, maple syrup, and some kinds of interior paints will be included on the list of items that might help you to quench your thirst. Thanks, Big Soda, for looking out for me.