Tuesday, June 21, 2005

Bad copy of the day award.

I have an astonishing three entries today for bad copy of the day award. Not surprisingly, they were all culled from the same day spa website. I have ranked them within their own unique categories.

Second Runner-Up:
"Toner Tea is very tonifying."

Whaaa? Factor: 5
Ebonics Factor: 8

First Runner-Up:
"It's aromatherapy oils and cucumber base provides a pick me up following workouts at the gym, or as an anecdote for a hot or stressful day."

Whaaa? Factor: 4
Double-Take Factor: 7

First Prize for Worst Copy of the Day:
"One drop for each eye will reduce lines, puffiness and creepy looking skin while you sleep."

Whaaa? Factor: 11
Fun fact: 5 out of 6 co-workers peed a little when they heard this copy read out loud.

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