Wednesday, March 15, 2006

Bad Copy of the Day Award

I'm writing a site for an infertility clinic -- this doctor tends to go into WAY too much detail about each type of problem, treatment, cause and surgery. Below are some brilliant examples of what's not going to be making the final cut on the new site. Keep in mind I've actually rewritten this copy to reduce it to a readable amount of text, as well as to avoid professional death by Google; however, I've retained the disgusting details and word choice. Enjoy.

1. Among the surgical tools that destroy or remove tissue, the knife is ideal for cutting skin. Scissors and knives come in a variety of blade shapes and sizes.

2. Electrosurgical devices can be adjusted to provide different levels of cutting and coagulation. When a device is calibrated only to cut, it creates very little char, which acts to coagulate. [CHAR? OH MY GOD]

3. Thermocoagulation devices deliver energy via heat, directly delivered via a hot metal tip which the doctor applies to the tissue. In general, the affected tissue turns white due to desiccation and coagulation. Use of this device is limited, due to extensive damage of surrounding tissues.


So there you have it. My advice to lonely infertile couples out there who are longing to have a baby: get a dog.

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