Saturday, December 17, 2005

Bad Copy of the Day award

Today's award goes to a completely non-work-related website. I was on Disneyland's site looking for the last day of their holiday decorations, and came upon this beauty:

"From the 100-foot goldenized tree on Main Street, U.S.A. in Disneyland park to the illuminated Golden State Bridge of Disney's California Adventure park, to the Yuletide decorations in the Hotels of the Disneyland Resort, you will find yourself wrapped in the spirit of the season."

Yeah. Goldenized. I guess "gilt" was too much for the common people. If they were worried about the comprehension factor, they should have just dumbed it all the way down to "shiny." Goldenized. This is why marketing people need copywriters to keep them from vomiting crap like this onto their sites.

P.S. -- Dear Disneyland marketing people. Cool it on the capitalized nouns. You are not in Germany.

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