Bad Copy of the Day Award

Chris' dad sent us a copy of a CD that my brother-in-law did the artwork for.  It's a charity album put out by the same record label that the BIL has already done a lot of work for.  The artwork is great.  The copy?  Not so much.  As you read this blurb, taken from the back of the CD, your assignment is to tell me what this organization does.  That's it.  Okay, ready?  Okay.

"Take Action was founded in 1999 by Hopeless Records in connection with their non-profit organization Sub City to encourage young people to make a positive impact in the world.  A portion of the proceeds (equaling 5% of the suggested retail price) earned by Sub City from the sale of this release will be donated to DoSomething.org, a national not-for-profit that believes that young people have the power to make a difference.  They inspire, empower, and celebrate a generation of doers:  young people who recognize the need to do something, believe in their ability to get it done, and then take action."

YEAH!! LET'S GO! Let's go take action and do something! Something resembling anything! I was actually so vagued out by the above terrible copy that I went over to DoSomething.org to see what exactly is the something that they do.  Turns out, it's a pretty comprehensive, well-designed little website.  It categorizes, indexes, and filters a ton of different causes that young people might be interested in, suggests actions to be taken to bring about desired results, and provides tools to help people mobilize themselves, friends, and family members in their own homes and neighborhoods.  

I believe that copy has the power to make the difference.  I would celebrate the opportunity to take action and make this copy do something by saying something. Anything.